Heidi & is a skiwear brand inspired by Heidi. Heidi is a character created by Johanna Spyri, symbolising a joyful and simple life in the Swiss Alps. 

The character 'Heidi' has far outlived Spyri from the 1800s, evolving into a popular children's cartoon, inspiring multiple films over the years, and then leading to more story books being printed. 

We are dedicated to creating ski wear that embodies Heidi’s simplicity, authenticity, and her deep connection to nature. 

"Everything is so wonderful here in the mountains. The sun is so bright, the air so fresh, and the flowers so beautiful. I feel as if I could never be unhappy here. It’s like living in a lovely dream.", said Heidi

— Johanna Spyri's ‘Heidi’, 1880

"Heidi looked around her with growing excitement. The mountains stood out high and clear against the blue sky. 'Oh, how beautiful it is here! If only I could stay forever,' she exclaimed with shining eyes. Her heart was filled with joy and gratitude for the magnificent beauty around her." 

— Johanna Spyri's ‘Heidi’, 1880